Built by a marketer's data scientist.

Aviio is a decision engine for paid media. It reads your Meta, Google, TikTok and LinkedIn accounts the same way, tells you what to change and what it should be worth, then checks itself against what actually happened.

Why it exists

I spent years as a data scientist on Meta's marketing side, working on attribution, incrementality and causal inference: difference-in-differences, propensity score matching, double machine learning. I also built the data pipelines underneath, and the models that tied leading indicators to revenue. Before Meta I was a consultant, and I have a master's in analytics from Carnegie Mellon.

The lesson that stuck was that none of it was worth anything until it became a decision. The analysis was the price of admission. The job was walking into the room with a recommendation, the number behind it, and the move it implied.

Marketing tools have gotten very good at showing you your data, and lately at thinking about it. None of them makes the call. That's the part I left Meta to build: the same tested call on every account, every week, before you've had to ask.